Analysis Of The Article Heteropatriarchy And The Three...

In our daily basis we are bombarded with millions of images, but we rarely stop to think about what those images mean and what they are persuading us to do. Images can be found in many forms, newspapers, magazines, internet, radio, television, smart phones, social media and billboards, amongst other forms. Images have power, which is why individuals need to understand the messages being sent to them. Many people say that a picture is worth a thousand words. An imagine allows viewers to think and create their own interpretation of an ad. The imagine of the Hispanic values billboard ad, displays a Hispanic male in his uniform serving his nation, which creates a sense of patriotism. This young Hispanic man is doing an honorable act by serving his nation and implies that others should follow his footsteps. In the article, â€Å"Heteropatriarchy and the Three Pillars of White Supremacy,† by Andrea Smith examines how we are all oppressed in different forms, focusing on the framework of â€Å"women of color† or â€Å"people of color† in attempts to find alternatives to challenge the hetero-patriarchal and white superiority status quo in the United States. The Hispanic values billboards demonstrate Andrea Smith third pillar of Orientalism, â€Å"The logic of Orientalism marks certain peoples or nations as inferior and as posing a constant threat to the well-being of empire. These peoples are still seen as civilizations-they are not property or disappeared-however, they will always be imaged as